Ben & Jerry’s Bets On Blockchain To Cancel Out The Carbon In Every Scoop

www.forbes.com/sites/oliversmith/2018/05/29/ben-jerrys-bets-on-blockchain-to-cancel-out-the-carbon-in-every-scoop/#1a287fed688c
Ben & Jerry’s Bets On Blockchain To Cancel Out The Carbon In Every Scoop [image: Oliver Smith] Oliver Smith Forbes Staff May 29, 2018, 02:30am #ChangeTheWorld
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Hoda Kotb, Kathie Lee Gifford and Jimmy Fallon on NBC News’ ‘*Today’* show with Ben & Jerry’s ice cream. Credit: Peter Kramer/NBC/NBCU Photo Bank via Getty Images.
A bowl of Phish Food ice cream might be a guilty pleasure, but Ben & Jerry’s is on a mission to ease your conscience.
At its Scoop Shop in London’s Soho, the environmental impact of every cone of Cookie Dough and Karamel Sutra has been calculated, and is being offset in a novel way.
When you pay at the checkout the ice cream brand will pay a penny to counterbalance the carbon in your cone, and the cashier will even ask if you’d like to donate another penny to double the impact.
It’s the first real-world example of trading carbon credits on the high street, powered by blockchain.
Credit: Poseidon Foundation.
Laszlo Giricz, founder of the Poseidon Foundation.
*What are carbon credits?*
Walk into any store and pretty much everything you see has left a trail of greenhouse gases in its wake.
With ice cream that’s everything from the cow grazing in the field to the energy-sapping freezing process and transportation on the roads.
For years environmentally conscious companies like Ben & Jerry’s and Marks & Spencer have bought carbon credits—tradable tokens linked to projects which offset the greenhouse gases created by their business operations.
The money from the credits is filtered back into projects like building new wind farms and hydroelectric power stations, or planting new forests.
But the problem with carbon credits is that they only work on an industrial scale. Companies can only buy carbon credits en masse, with consumers having no idea which shirt or trainer is better for the environment.
Soon you’ll know how much carbon every scoop of ice cream costs. Credit: Daniel Acker/Bloomberg.
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