Quorn to be first major brand to introduce carbon labelling
Carbon footprint data will help customers understand environmental impact of food
Thu 9 Jan 2020 15.28 GMTLast modified on Fri 10 Jan 2020 00.40 GMT
Shares 435 [image: Quorn Carbon Footprint Label]
The new labels, aimed at helping consumers understand the environmental impact of their shopping, will start appearing on some products from June and on the entire Quorn range by next year.
From Thursday, the “farm to shop” carbon footprint data, certified by the Carbon Trust, will be available online for Quorn’s 30 best-selling products.
Quorn claims to be the first meat-free food manufacturer to achieve third-party certification of its carbon footprint figures – via the Carbon Trust – which is being integrated into its own food labelling. Advertisement
It says that in 2018 its products enabled savings of 200,000 tonnes of CO2 equivalent compared with meat. The greenhouse gas impact of mycoprotein
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But while Quorn’s products may now be part of a booming industry of meat alternatives
Peter Harrison, chief commercial officer of Quorn Foods, said: “This is about giving people the information needed to make informed decisions about the food they eat and the effect it has on our planet’s climate – in the same way that nutrition information is clearly labelled to help inform decisions on health.”
Manufacturers are stepping up efforts to give consumers more information about the environmental impact of their products, despite previous attempts ending in failure. The UK’s largest retailer Tesco
Carbon Trust research